Casio × G-SHOCK
Cultural repositioning, digital activation & urban campaign
Casio
2024
CasioG-SHOCKDigitalCultureActivation
Context
Lecture Agency supported Casio and G-SHOCK in their cultural repositioning among new generations, combining a strong digital strategy with immersive urban activations.
Mission
Lecture was tasked with redefining cultural positioning and imagining digital and physical activations consistent with the brand DNA.
Lecture Delivery
- Art direction and storytelling
- Social media deployment
- Talent casting and influence
- Content production
Impact
A resurgence of engagement with fashion, tech and lifestyle communities, establishing Casio as a current cultural player.