ASICS × Colette
Exclusive cultural activation in Paris
ASICS
2023
ASICSColetteSneakersCultureParis
Context
In partnership with the mythical Parisian concept-store Colette, Lecture Agency designed and produced an exclusive cultural activation for ASICS, celebrating the intersection of athletic performance and urban culture.
Mission
Lecture imagined a deployment mixing heritage, design and Parisian spirit.
Lecture Delivery
- Experiential concept
- Premium digital content
- Social strategy
- Artistic coordination
Impact
A remarkable campaign, celebrated by fashion, running and lifestyle communities, in perfect continuity with Colette's aura.
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